notes

GRITTY HABITS

project outline

identity, printed marketing, HAT DESIGNS

aesthetic

BOLD / EDGY / FUN

notes

Gritty Habits is an unapologetically bold lifestyle brand straight out of the Pacific Northwest. Women-owned and operated, it’s edgy, colorful, and exudes raw energy with a fearless attitude. Every detail reflects the gritty, authentic PNW spirit—think bold typography, vibrant palettes, and a vibe that screams rebellion and resilience. It’s the ultimate brand for those who thrive on shreading the slopes and owning their individuality and strength.