PICNIC CLUB

project outline

identity, printed marketing, packaging

aesthetic

vintage / handcrafted / playful

notes

Picnic Club is a vintage-inspired handcrafted brand that radiates playful charm and thoughtful creativity. Its whimsical illustrations—like flowers cleverly forming a fork—capture a sense of nostalgia while keeping things fresh and fun. The color palette is grounded in warm, earthy tones but elevated with modern hues that add vibrancy and energy. It’s the perfect blend of classic and contemporary, designed to evoke joy and create a cozy, timeless atmosphere that feels like an afternoon in the sun with friends.