notes

THE WHITE LOTUS

project outline

identity, printed marketing

aesthetic

vintage

notes

The White Lotus embodies the essence of a warm Mediterranean summer, where every detail whispers high class and old-money sophistication. The aesthetic is steeped in elevated vintage charm, blending timeless luxury with an effortlessly chic, sun-drenched vibe. Think sun-soaked terraces, breezy linen, golden hour hues, and an air of exclusivity that feels both refined and indulgent. It’s a perfect mix of romance and opulence, creating a world where elegance and leisure intertwine in the most captivating way.